About International Wedding Institute

Wedding is our passion. Education is our craft.

Since 2010, International Wedding Institute has helped shape wedding professionals through a pedagogy built on structure, sensitivity, professional standards and the belief that meaningful careers are built through solid foundations, not shortcuts.

2010 Founded in France after the success of devenirweddingplanner.com, with a constant focus on professionalization and educational quality.
Our story

An institute shaped by experience, reflection and a clear sense of purpose

It is never easy to summarize more than a decade of work, evolution and commitment in just a few lines. International Wedding Institute was not built only on success, reputation or longevity. It was built on an educational vision: helping transform passion into professional expertise in a field that deserves more recognition, more structure and stronger standards.

Since its creation, the institute has focused on wedding professions with a clear mission: to professionalize the sector and give future professionals the foundations, methods, tools and mindset they need to build meaningful and credible careers.

Over time, this mission became even more precise. Beyond teaching a profession, the institute gradually evolved toward a more thoughtful philosophy of education — one that values depth over noise, real progression over appearance, and personal rhythm over pressure.

Timeline

From a pioneering wedding planner website to a complete digital learning ecosystem

The institute’s story is a gradual evolution: from information seminars and in-person training to e-learning, WedSKILLS, the WedMANA method and a new generation of professional tools for wedding entrepreneurs.

2008

Blog

Creation of devenir-weddingplanner.com, one of the first dedicated resources for people exploring the wedding planner profession in France.

2009

Information seminars

Launch of information seminars dedicated to the wedding planner profession and the realities of building a business in the wedding industry.

2010

Wedding Institute

Creation of Wedding Institute in France, with a clear ambition: bring more structure, credibility and professional standards to wedding education.

2014

International vision

Wedding Institute becomes International Wedding Institute and moves into permanent premises on the prestigious Avenue Hoche in Paris.

2018

E-learning creation

Creation of the institute’s e-learning training model, opening the way to more flexible, structured and accessible learning formats.

2020

WedSKILLS & WedMANA

Creation of the WedSKILLS program and the WedMANA method, combining skills progression, methodology and professional organization.

2021

Online focus

End of in-person training and strategic focus on individualized online learning, stronger foundations and more sustainable support.

2026

New ecosystem

Launch of WedMANA software and the new version of WedSKILLS, bringing together learning, methodology and professional tools.

Founder

A project led by a long-term commitment to wedding education

International Wedding Institute was shaped by Anne-Marie Mecheri’s long-standing work in adult education, wedding training, educational design and entrepreneurship. Her vision has always been to treat wedding professions as real professions: demanding, creative, strategic and deserving of serious pedagogical support.

Over the years, this vision has evolved with experience. The institute’s approach now combines professional standards, emotional intelligence, practical methodology and a deep respect for the learner’s rhythm.

This is also why WedSKILLS was created as more than a simple training program. It is designed as a structured progression path, helping future wedding professionals build knowledge, confidence, methods and a clearer professional identity over time.

Entrepreneurship Experience in creating and developing educational projects in the wedding industry.
Pedagogy A strong focus on adult learning, structure, progression and skills acquisition.
Transmission A desire to make wedding expertise clearer, more credible and more accessible.
Anne-Marie Mecheri, founder of International Wedding Institute
Anne-Marie Mecheri Founder of International Wedding Institute and creator of the WedSKILLS program.
A look back

A flashback through the first years of International Wedding Institute

This video is a visual memory of the institute’s journey: the seminars, the training sessions, the first learners, the atmosphere of the Paris years and the long evolution that led to today’s digital learning ecosystem.

Before becoming a fully online institute, IWI was built through years of in-person transmission, collective training, workshops and professional encounters. These years created the foundations of the institute’s pedagogy and its understanding of what future wedding professionals truly need.

Today, this experience continues through WedSKILLS and WedMANA: a more structured, calmer and more accessible way to learn, without losing the depth, standards and human vision that shaped the institute from the beginning.

“Professionalizing the wedding industry means helping passion become recognized expertise.”

Testimonials

Real learning experiences, personal journeys and professional transformations

Behind every training path, there is a person, a story, a turning point and a desire to build something meaningful. Discover how IWI learners experienced their journey and shaped their own professional future.

Values & philosophy

Beyond training results, what matters most is the way we teach

Skills matter. Method matters. But values matter too. At IWI, the spirit of the institute is defined not only by what is taught, but by how learning is approached, supported and embodied.

01 / Transmission

Teaching is our profession

Wedding is our universe, but education is our craft. We care deeply about how adults learn, how confidence is built and how strong foundations are transmitted in a meaningful way.

Pedagogy first
02 / Excellence

Not perfection, but progression

We do not teach perfection as an illusion. We teach the discipline of learning, the humility of questioning oneself and the understanding that excellence begins when one stops pretending to know everything.

Progress mindset
03 / Continuity

Learning never truly ends

A training program is only a beginning. Real professionals continue learning throughout their career, refining their methods, evolving their tools and growing with experience.

Long-term development
History of International Wedding Institute

Learn with expert guidance

... wherever you are.

Slow pedagogy

A calmer approach to learning, rooted in respect for rhythm and emotions

After years of in-person collective training, a different path emerged. The institute chose to move toward a slower, more individualized pedagogy built around the belief that people learn better when their rhythm, emotional reality and cognitive space are respected.

For many learners, online learning is not a lesser version of education. It is a more appropriate one. It removes unnecessary travel, avoids intense compressed group dynamics and allows people to absorb knowledge with greater calm, better focus and more sustainable energy.

This choice also improves the quality of support itself. A calmer pedagogical environment creates better listening, more emotional availability and more meaningful one-to-one exchanges between learners and the educational team.

Slow business & kind entrepreneurship

A more sustainable way to build a business, with more ethics, more clarity and more alignment

The values of the institute have gradually expanded toward a broader entrepreneurial philosophy: one that refuses unnecessary pressure, respects personal rhythm and sees performance as something deeper than speed alone.

01 / Slow business

Performance without excess

Slow business is not an apology for laziness or passivity. It is the belief that meaningful performance can be built through ethics, clarity, better time management and respect for one’s own pace.

Sustainable growth
02 / Kind business

Marketing without force

IWI does not teach aggressive sales pressure. The institute believes in kind marketing: strong positioning, refined brand image, meaningful services and communication that happens in the right way, at the right time, for the right people.

Kind marketing
03 / Business image

Build better services first

Rather than promising shortcuts, the institute focuses on helping learners improve their skills, work with professional tools and create a strong, beautiful and coherent business image.

Professional identity
Respecting individual rhythm

A training environment for people who need more calm, more depth and more emotional space

Moving toward individualized online training was not simply a strategic shift. It was also a personal realization. Beyond expertise in wedding business, there was another experience to share: the reality of entrepreneurship as a sensitive woman, the search for a more aligned pace and the conviction that emotional dimension matters deeply in business creation.

Many people who are drawn to wedding professions are highly sensitive, creative or in search of a more meaningful professional life. Some are rebuilding after burnout, disappointment or a strong need for change. For these profiles, highly stimulating group formats and success-driven pressure are not always the best learning environment.

IWI’s online model was created to offer a more respectful alternative: a quieter space that allows people to maximize their capacities, stimulate creativity and build confidence without being overwhelmed.

Calm learning environment

A calmer environment

Creativity, clarity and confidence often grow better in quiet, thoughtful and emotionally respectful spaces.

Specialization & commitment

To do things well, we choose to focus on what matters most: strong foundations

Not everything can or should be taught online. But the institute made a deliberate choice: focus on the foundations, methodology, tools and entrepreneurial structure that can be taught with excellence in a digital format.

The best beginning matters

A career in wedding planning, design or officiating will never stop evolving. Workshops, masterclasses, peer sharing and real-world experience will all continue shaping a professional over time. But the beginning remains decisive.

There is only one opportunity to build the right foundations at the start. That is why IWI now places its full focus on the educational core: essential knowledge, methodology, professional tools and guidance for business creation.

This focus is at the heart of the WedSKILLS program — a program built from years of experience designing training systems, teaching adults, accompanying professionals and coaching future wedding entrepreneurs.

What this focus creates
01
Solid knowledge base Start from stronger professional foundations rather than fragmented inspiration.
02
Clear methodologies Learn ways of thinking, organizing and acting that can support long-term growth.
03
Professional tools Use refined, practical systems that bring structure to both learning and business building.
04
Continuous improvement The institute continues to refine and strengthen its programs every day, not only every year.

“A training program is not the end of a path. It is the beginning of a way of learning that should last throughout a career.”

An institute shaped by pedagogy, wedding expertise and the belief that success should feel more human, calmer and more meaningful

Discover our programs, explore the WedSKILLS learning environment and experience an approach to wedding education built on stronger foundations, clearer methods and values that go far beyond appearance alone.