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Testimony

Alice Launches "Pour la Beauté du Geste"

A creative officiant who writes and shapes ceremonies for the most meaningful moments in life.

Passionate about human encounters, I love creating and shaping emotions with the people I meet through my work as a ceremony officiant, trainer and consultant.

I am an epicurean — I love sharing a good dinner with people close to me — and I am creative, a real all-rounder.

Between sewing, decoration, painting and of course writing, it is very important to me to create authenticity and beauty, because that creates emotion, and that is what gives me the greatest pleasure.

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My background

I graduated from business school and built my professional experience across commerce and communication and marketing. I also had the opportunity, twelve years ago, to create my own business in the field of edible flowers.

My last position, managing key accounts in France in locomotive maintenance, was not exactly leading me toward becoming an officiant, but it revealed to me how essential it was to put meaning into each of my daily actions.

The idea of becoming a Wedding Officiant

I am not very conventional, so I actually began my profession as an officiant from the end, without even realizing it, by instinct, when I created my first funeral ceremony for a little angel. Then requests for writing texts, speeches and leading ceremonies started to come in.

For several years I had been following an officiant on Facebook from afar, without ever thinking it was a job I myself could do. Then one day, which was anything but ordinary, I felt the desire to bring true meaning back into my professional life and give human connection its proper place. So I decided to turn my passion into my profession.

Difficulties encountered

None.

From the moment I truly decided to become an officiant, everything followed naturally. That only strengthens my conviction that this is my path.

The agency

I created my company, 'Pour la Beauté du Geste', to celebrate the important moments of life: engagements, weddings, civil unions, christenings, adoptions, vow renewals and funerals.

With simplicity, authenticity and humor, I write, assemble, invent, and in short I bring together feelings and the couple’s story to imagine their ceremony, one hundred percent bespoke and unique.

Why? Simply because doing the same thing twice bores me.

My conviction is that we must seize every opportunity given to us to celebrate life and create occasions to laugh together, shed a tear together and show affection above all.

Those are the moments we keep in memory, those wonderful suspended moments.

I offer two packages. My clients decide whether they want me to lead their ceremony or whether they would rather entrust that role to someone close to them. In both cases, I support them from beginning to end in shaping their ceremony.

  • Package: "I lead your ceremony"
  • I support you throughout the preparation, the invention and the construction of your ceremony.

  • I support your loved ones in writing and preparing their speeches.
  • On the wedding day, I review everything with the speakers and officiate your ceremony.
  • Package: "You already have your officiant"
  • We prepare your ceremony together.

  • I provide you with a copy of the texts and the full schedule of your event.
  • You lead your ceremony yourself, with your loved ones.
  • Advice

    Think carefully about your positioning in terms of pricing and target clientele, and make sure your communication matches the expectations of that audience.

    To perform well every day, you need to be organized and rigorous. That is what allows you to be professional without burning yourself out.

    About the training

    This training strengthened my desire to do this job. Above all, it allowed me to ask myself the right questions about my practice and my positioning, in order to structure my offer.

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